Oliver Woolley - How To Make YOUR Business Attractive To Investors

Oliver Woolley, CEO and Co-founder of Envestors has helped thousands of businesses raise millions of pounds and talks with Mike about how businesses can prepare to make the pitch for investment  They discuss the viewpoints of both the entrepreneur and investor when coming together and the importance of alignment and valuation when raising investment. Oliver on Linkedin - https://www.linkedin.com/in/woolleyoliver/?originalSubdomain=uk Envestors Website - https://www.envestors.co.uk    KEY TAKEAWAYS  The biggest challenge is educating people to be investment ready, there needs to be an alignment of the investor and the entrepreneur  Communication is key in any relationship  A pre-revenue start up needs to engage with their own community and sector and due to the high risk only 2 to 5% are successful in getting investment  Its having a pitch that really focuses on what the business has to offer You have to have passion and enthusiasm when you are speaking  A pitch should be a shop front that leaves you wanting more  The more you can de-risk your business the higher the chance of investment  Ultimately it comes down to trust, the investor needs to trust the management team   BEST MOMENTS ‘We are passionate about educating the entrepreneur and business to get better deals done’  ‘There is plenty of capital out there for the right businesses’  ‘We tread carefully with other people’s dreams’   ABOUT MIKE GREENE Mike Greene, star of Channel 4's Secret Millionaire, interviews some of the leading business-people of our generation. Mike reveals the key systems that these entrepreneurs have in place to achieve their version of success. Because success isn't luck, Success is a System.  Subscribe to Mike on YouTube - https://www.youtube.com/channel/UCMtHlqOmNeiaYm-ICZcSOSA Follow Mike on LinkedIn - https://www.linkedin.com/in/mikegreenemg/ Follow Mike on TikTok - https://www.tiktok.com/@mikegreenej1qt?is_from_webapp=1&sender_device=pc