Olivia Evans - KITS: Making Eyecare Easy

Welcome to the Newcomer Investor Channel, where we uncover the story behind wonderful businesses! In this episode, I chat with Olivia Evans, Director, Corporate Development & Investor Relations at KITS Eyecare, about how the company is reshaping the optical industry. We discuss their business model, customer loyalty, and how KITS stays competitive in a fast-changing market. Please note: this conversation was recorded on May 13th 2025. Any future references reflect the time of recording. Connect:Email: ⁠[email protected]⁠Check out KITS: ⁠https://www.kits.ca/index⁠Get a 15% discount on Finchat, my FAVOURITE Financial Research tool: ⁠⁠⁠https://finchat.io/?via=anthony⁠ Timestamps:(0:50) - Introducing Olivia Evans(1:55) - What is KITS?(2:55) - What differentiates KITS in the optical category?(05:26) - Customer loyalty & retention, NPS(6:55) - Millennial customer segment(8:22) - Cost structure(11:11) - KITS reverse-engineered the optical industry(12:05) - KITS internal targets for revenues & margins in the medium term and long term(13:48) - Highlights from KITS Q1 2025 results(15:08) - TELUS Health & other recent insurance partnerships for KITS(18:25) - Does KITS have a moat? How do they view competition?(22:00) - How KITS continues to grow its recurring revenue streams: Autoship & KITS+(24:40) - How to keep employees aligned with the mission in a growing and changing company(27:10) - Olivia’s message for the investing community(29:05) - Olivia’s favourite KITS design(30:41) - Anthony post-conversation