Olivia Ross Wants You to Do What Sets Your Heart on Fire

Confidence isn't about being the loudest in the room. It's about knowing the value you bring and owning it.But here's what nobody tells you: in rooms where women are still underestimated, interrupted, and expected to prove themselves twice, claiming that space takes strategy, presence, and a whole lot of intentionality.In this episode, I'm joined by Olivia Ross, a WiRL advisory board member and Director of Growth & Digital Innovation at El Pollo Loco—a leader who's driven profitable growth for billion-dollar QSR brands through marketing innovation, digital transformation, and integrated strategy. Olivia shares what it really takes to speak with authority, build confidence in high-stakes environments, and lead boldly at the intersection of data, technology, and brand.We dig into how she claimed her space early in her career and what shifted when she did. She talks about speaking with authority in technical, high-stakes roles, and why visibility and influence are power skills, not soft skills. We explore strategies for holding the floor and making your voice heard without shrinking, and how to establish credibility when you're pushing organizations to evolve. Olivia also shares the mindset shift that makes the biggest difference for women navigating visibility, and what excites her most about the future of growth and digital innovation.This is the conversation about presence, confidence, and why owning your expertise isn't negotiable. #WiRLPOWER