Olivia West: From 4H to Indiana Fever MC to Keynote Speaker

Olivia West turned a $5 Fever ticket and a cold approach to team leadership into a career as one of Indianapolis's most visible emcees and keynote speakers. The Purdue University alumna and partner at Driven Content Marketing traces a path from raising hogs in LaPorte, Indiana, to MCing Indiana Fever and Indiana Pacers games, hosting the 2024 NBA All-Star events, and now speaking nationally on competitive advantage, communication, and talent development. West details the moment she spotted Dr. Allison Barber at a near-empty Fever game and asked for a role before one existed, the "audition" that turned out to be a live season opener, and how a single email from Pacers and Fever VP Ebony Armstrong connected her to one of the world's top production agencies. She also discusses leaving corporate life, the data she analyzed before betting on herself full-time, and why she now hosts monthly office hours for the eight to 10 students who contact her each week seeking career advice. West is a keynote speaker and partner at Driven Content Marketing, based in Indianapolis. Learn more at OliviaWestSpeaks.com. Talent Scout is hosted by Dave Neff, CEO of the 500 Festival. Learn more about the show and its sponsor, Prolific, at prolifichq.com.