Olivier Toubia (Columbia): How to Differentiate Yourself in the AI Era 🎯 episode artwork

EPISODE · May 24, 2026 · 32 MIN

Olivier Toubia (Columbia): How to Differentiate Yourself in the AI Era 🎯

from Zero to One

Most founders using AI today are building the same thing.Same prompts. Same outputs. Same products.So the real question isn't "How do I use AI?"It's "How do I stay differentiated when everyone has access to the same models?"This week on Zero to One, we sat down with Olivier Toubia, professor at Columbia Business School and a leading researcher on AI, innovation, and entrepreneurship.💡 Some of the themes we explored:🎙️ AI increases productivity, not differentiation🎙️ Your unique context is the moat🎙️ The bottleneck has shifted to execution and distribution🎙️ Human judgment matters more than ever🎙️ AI is a tool, not the strategyThis episode is worth your time if you’re building in AI and trying to figure out what actually creates a MOAT in the next generation of startups. 🚀

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Olivier Toubia (Columbia): How to Differentiate Yourself in the AI Era 🎯

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