Olmsted Medical Center Didn’t Play It Safe With Pelvis Party and That’s Why It Worked

In this conversation, we unpack what happened when one health system partnered with a local influencer to talk openly about pelvic health and why that risk paid off. Brittney Strum, Marketing and Business Relations Manager at Olmsted Medical Center, shares the behind-the-scenes story of Pelvis Party, a collaborative podcast created with local influencer Becky Montpetit. Strum explains how alignment beat audience size, why vulnerability mattered more than polish, and how quiet experimentation led to real patient engagement and internal buy-in.