Olympia Yarger, Founder and CEO of GOTERRA

When you’re building a company that blends maggots, robotics, and waste management… how do you explain that to investors? Olympia Yarger, founder of GOTERRA, shares what it takes to define a whole new category, and raise capital for it, with zero experience and infinite grit. From finding believers who backed her vision to learning that every team member brings a piece of themselves to the mission (but not forever), Olympia’s story is a masterclass in resilience, leadership, and sustainable innovation. Raw, real, and full of wisdom - this one’s for anyone bold enough to build what’s never been built before.