Olympians Made Here: Jaelyn Arndt on Leading NCAA Storytelling at the 2026 Winter Olympics

In this episode, Tim walks with Jaelyn Arndt, Associate Director of Communications (Social Media) at the NCAA, for a behind-the-scenes conversation on what it takes to lead storytelling at the highest level.Fresh off her work leading NCAA storytelling for the 2026 Winter Olympics, Jaelyn breaks down how stories get built in real time, from pre-production planning and stakeholder alignment to on-site execution, approvals, and publishing cadence. This conversation is a masterclass in creative operations, athlete-centered storytelling, and leadership under pressure.In this episode, we cover:What “NCAA storytelling” looks like in practice across platforms while at the Winter Olympic GamesHow to build a content plan that can flex in real timeThe systems and workflows that keep high-volume production movingTrust, consent, and athlete agency in on-camera momentsMeasuring impact beyond views and engagementLessons from the Games that translate to future mega sporting eventsAdvice for students and early-career professionals breaking into sport storytellingFollow and engage with @NCAA on all socials!!! Guest: Jaelyn Arndt, Associate Director of Communications (Social Media), NCAAHost: Timothy Ford Bryson