Olympic Volleyball - Unforced Error

Santa Monica will not host Olympic beach volleyball in 2028 despite initial plans. LA 28 approached Santa Monica due to its iconic beach and pier, and the city’s claim to inventing beach volleyball. The Olympic Committee covers costs directly tied to the games, but Santa Monica sought additional community benefits. A consultant’s report indicated the city would lose $1.5 million hosting the games, but could gain $5–7 million without hosting, through increased tourism. However, historical data from other Olympics shows non-Olympic tourism often drops significantly during the games. Santa Monica’s decision was criticized for lacking vision and outreach to cover the financial shortfall. Long Beach, which has been more welcoming to the Olympics, will now host the beach volleyball.