Olympics, Branding London and the Sydney Experience

In this podcast an interview with Steve Payne, former Design Director of Sydney 2000 Olympics Games...we discuss his experience working on a massive brand identity project as well as his opinion on how the London Games will enhance the brand of London in the future. Steve Payne is the Managing Partner at The Brand Union Dublin and has been based here since 2003. Previous to that, Steve worked at Saatchi & Saatchi and Interbrand where he worked with clients such as British Airways, BP, Lexus, Selfridges and Barclays. In 1998, Steve moved to FutureBrand in Australia and spent two years as Design Director for the Sydney 2000 Olympic Games. He worked on all aspects of games brand application including a nationwide Olympic Ticketing Program Joining me in studio to discuss the issues raised by Steve are show producer Hugh Hick and Dave O'Sullivan from marketing agency Ignition. We also review how Irish sponsors such as Cadbury and Electric Ireland have leveraged the Games from a marketing point of view