Omer & Jennifer Horev on transforming a restaurant into a lifestyle brand

Pura Vida is more than a restaurant, it’s a wellness brand that's selling peace of mind through nourishment. Today we sit down with the founders Omer and Jennifer Horev to discuss the essential elements of brand building and how to effectively scale without brand dilution.  For more information on Pura Vida, visit https://www.puravidamiami.com/. ____________________________________________________________ Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Restaurant Marketing School Restaurant expert videos & webinars