OML CEO on the Creator Economy’s Next Wave
Episode 833 of the The Morning Brief podcast, hosted by The Economic Times, titled "OML CEO on the Creator Economy’s Next Wave" was published on October 31, 2025 and runs 25 minutes.
October 31, 2025 ·25m · The Morning Brief
Episode Description
From indie music festivals to global comedy tours, Only Much Louder (OML) has long been the backstage engine of India’s creator revolution. In this episode of The Morning Brief, hosts Anirban Chowdhury and Aanya Thakur sit down with OML CEO Tusharr Kumar to decode the shifting dynamics of digital influence from short-form fame and creator-led brands to the fusion of online buzz with offline fandom. What began as a talent management outfit for comics and musicians has now transformed into a data-driven machine shaping how creators build careers, businesses, and even micro-cultures. As India’s creator economy races toward a projected $1 trillion by 2030, a potent mix of instinct, data, and storytelling is redefining what it means to be an artist-entrepreneur.
Tune In
You can follow Aanya Thakur on her Linkedin profile and read her Newspaper Articles.
You can follow Anirban Chowdhury on his social media: X and Linkedin
Check out other interesting episodes from the host like: Corner Office Conversation with Gunjan Soni, Youtube India., Text-to-Theater? How AI is Rewriting Cinema Part 1, How AI is Rewriting Cinema Part 2, and much more.
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