Omni-Channel Assets that Educate Google -- Erin Sparks // Site Strategics

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Erin Sparks, host of EDGE of the Web podcast and President of Site Strategics, talks about podcasting SEO and content marketing. We’re seeing the beginning of Google making radical changes to the SERP and an increase in the ways brands and entities can dominate the SERP. Rather than going directly into your sales funnel, consumers are looking for information about your brand on different websites, and the SERP is changing to accommodate these shifts in content consumption patterns. Today, Erin discusses omnichannel assets that educate Google. Show NotesConnect With: Erin Sparks: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Erin Sparks, host of EDGE of the Web podcast and President of Site Strategics, discusses omnichannel assets that educate Google.

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Omni-Channel Assets that Educate Google -- Erin Sparks // Site Strategics

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This episode is 20 minutes long.

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This episode was published on December 5, 2022.

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