Omnichannel Marketing: A 360º Impact

We’re excited to welcome the YES marketing team—Marc Webb, Geneviève Bourgeois, and Christina Williams—to discuss how a fully rounded (omnichannel) marketing strategy can transform your staffing business.   Here’s what you can look forward to: Christina Williams will break down the differences between social media platforms for B2B vs. B2C marketing and share tips on aligning your website and social channels for consistent branding.   Marc Webb will dive into targeted advertising strategies—from designing eye-catching ads and drafting compelling copy to tracking key metrics. He’ll also highlight how “surprise and delight” tactics (like Fritter Friday or donut deliveries) can help you stand out.   Geneviève Bourgeois will underscore the importance of brand consistency, reveal how to stay top of mind through drip campaigns, and leverage Skill Marketing Candidates to engage both clients and prospects.   If you’re looking to elevate your staffing firm’s marketing with a 360º approach, you won’t want to miss this episode!