Omnichannel Marketing and the Power of Diversification - with Andrew Maffettone

Andrew is an e-commerce marketing expert with over 15 years in the industry, he is the Founder of BlueTuskr, a full-service marketing company for e-commerce sellers and the host of The E-Comm Show podcast. In this episode, you will learn What is omnichannel marketing is and why it's so crucial for e-commerce businesses today What are the key channels that e-commerce sellers should consider when implementing an omnichannel marketing strategy? How do they differ in terms of audience and potential reach? How do you approach measuring the success of an omnichannel marketing strategy? What metrics or KPIs should businesses pay attention to How can e-commerce sellers effectively leverage omnichannel marketing to diversify off of traditional marketplaces like Amazon and eBay? How do you approach measuring the success of an omnichannel marketing strategy? What metrics or KPIs should businesses pay attention to? Success stories of businesses that have thrived by diversifying off marketplaces through omnichannel marketing? For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.