Omnichannel, New Audiences & AI Collaboration | People of Substance with Nick Ellinger

Nick Ellinger and I covered a lot of ground in this one!We dig into omnichannel marketing, optimization beyond A/B testing, and tapping new audience segments. We also talk about AI—not as a replacement for humans, but as a tool for working faster and better. One-to-one customization is the goal, but you can't keep infinite versions in your head. AI can. Nick describes it like having interns on every desktop, or really, infinite droves of interns helping with research, copy, and ideas.Stories of Substance by LemonSkies on Substack: thinking out loud about social good, big ideas, people who inspire, stories that move us, and small acts of caring that matter.Learn more about ⁠⁠⁠⁠LemonSkies and our work with mission-driven organizations⁠⁠⁠⁠⁠⁠Follow ⁠⁠⁠⁠Olga Moshinsky Woltman⁠⁠⁠ on LinkedIn.