Omnichannel or Omnichallenge? Mobile Wallets, A2A, and the Big Thing in the 2025 of Payments

from Voices In Payments - By PaymentGenes · host Silvia Mensdorff-Pouilly, Ward Hagenaar

In this episode we covered topics including:🌎Omnichannel strategy in Europe: Why omnichannel is an omnichallenge. What omnichannel means for different European countries. How regulatory, technology and cultural differences affect its application, and a discussion on cash vs digital payments in different parts of Europe.💡Alternative Payment Methods: the role of A2A payments, digital wallets, and Alternative Payment Methods in shaping the future of omnichannel commerce in Europe. A discussion on the growth of APM in Europe.❓The biggest thing for payments in 2025: what is about to take centre stage in the payments world, and what is going to change in 2025? Most importantly, how can professionals in payments get ready for the change?Her insights further shed light on the current role of Worldpay and its strategies to stay ahead in innovations.

What this episode covers

In the fourth episode of Voices in Payments, we are joined by Silvia Mensdorff-Pouilly, Head of Business Development EMEA, to explore the status quo of Worldpay, as well as the challenges and innovations of the payments world.

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Omnichannel or Omnichallenge? Mobile Wallets, A2A, and the Big Thing in the 2025 of Payments

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This episode is 26 minutes long.

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This episode was published on March 5, 2025.

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