Omnichannel Strategies in Consumer Health Companies Accelerating in Latin America

The coronavirus pandemic has raised awareness of wellbeing and self-care in Latin America, accelerating the already existing trend of preventative health. Since the outbreak, consumers have quickly turned to immune system and general health positioned products; and many regions in Latin America reported spikes in sales of vitamin C, multivitamins, paracetamol and aspirin. The increased messaging of hygiene and sanitation also led consumers to purchase liquid and bar soaps as well as hand sanitizers. As a result, companies like Natura, which primarily focuses on beauty and personal care products, shifted to produce hand sanitizers and soaps to both compensate for loss of sales in other categories and to cater to consumers’ needs.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.