EPISODE · Aug 21, 2026 · 5 MIN
Omnicom Hands Off Its AI Builders
from Advertising in Five
Omnicom Moves AI Platform Staff to Endava. Adweek reports Omnicom is outsourcing hundreds of the engineers and product staff behind its AI platform to IT firm Endava, a test of whether an in-house AI build is an asset or a cost line. (Adweek) Dentsu Weighs Cutting Up to 160 Overseas Entities. Marketing Magazine Asia reports Dentsu is considering eliminating as many as 160 additional international entities by 2028, signalling how far network consolidation may run. (Marketing Magazine Asia) OpenAI to Serve ChatGPT Ads in 31 European Markets. Digiday reports OpenAI will begin showing ads to ChatGPT users across 31 European markets on August 24, giving buyers a first read on chat-assistant ad inventory under EU rules. (Digiday, Digiday, Digiday) Australia Passes Law Requiring Platforms to Pay for News. Australia has passed legislation requiring Meta, Google and other large tech companies to strike deals with local publishers or face a levy, a precedent agencies will track for media economics. (Tribune Online, Yahoo! Finance, International Business Times, Singapore Edition) Also moving today: Lawsuit alleges Sony investigated WPP's media operation and said it ran a 'global crime scheme' (DNyuz, Business Insider, Adweek) Novo Nordisk Appoints Omnicom For GLP-1 Medication Awareness (healthcare-digital.com) Kopp, Parkinson Propel Brand Growth For Ogilvy Group (MediaPost) Lily Collins Signs on as Face and Shareholder of IM8, Rethinking the Celebrity Deal (Adweek) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com
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What this episode covers
Adweek reports Omnicom moved at least 468 Omni AI platform staffers to IT firm Endava across four countries in June and July, alongside a separate 50-person US layoff on June 9. Dentsu is weighing the removal of as many as 160 more international entities by 2028 per Marketing Magazine Asia, OpenAI switches on its ads business across 31 European markets from August 24 through agency partners per Digiday, and Australia's Parliament passed the News Bargaining Incentive levying 2.5 percent of local digital ad revenue on qualifying platforms without publisher deals. Also: a Sony filing alleging WPP rebate misconduct, Novo Nordisk naming Omnicom US media agency of record, Ogilvy communications and marketing promotions, and Lily Collins signing as face and shareholder of IM8.
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Omnicom Hands Off Its AI Builders
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