EPISODE · Aug 31, 2026 · 5 MIN
Omnicom Merges Two Media Networks
from Advertising in Five
Omnicom merges Hearts & Science and Mediahub. Omnicom Media Group says the two agencies now operate as Hearts United, a 40-market network, reshaping client teams and reporting lines. (CNHI News, Barchart.com, Mumbrella) Media buyers hold Meta spend after $17B settlement. Agency executives tell Adweek they are not shifting budgets away from Meta, waiting to see whether other social platforms follow. (Adweek) Old Navy reworks marketing after soft summer traffic. Gap Inc. CEO Richard Dickson says a Cardi B campaign, the brand's most-viewed, is improving performance following a weak summer. (Marketing Dive) Google adds Gemini video generation to Asset Studio. Google has wired its Gemini multimodal model into Google Ads' Asset Studio, letting advertisers turn briefs into campaign-ready video. (WebProNews) Also moving today: Advertising is losing impact: one in four professionals warns of consumers ignoring ads (Merca2.0 Magazine) Creators are moving into brands’ AI search playbooks (Digiday) 8 Marketer Moves to Know This Week: Wendy’s, Skims, Kohl’s, and More (Adweek) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com
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What this episode covers
Omnicom Media launched Hearts United, combining Hearts and Science and Mediahub across 40 markets and about 9.1 billion dollars in billings, though Mumbrella reports Australia and New Zealand sit outside the merger. Adweek reports agency executives are advising clients to hold Meta allocations steady after the platform's 17 billion dollar settlement, and Marketing Dive reports Old Navy is replacing its chief executive as Gap points to a Cardi B campaign as its revamp marker. Google has also put its Gemini Omni model inside Asset Studio in Google Ads, generating campaign-ready video for Demand Gen, Performance Max and YouTube.
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Omnicom Merges Two Media Networks
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