Omnicom, WPP… do holdcos really care about PR?

The shake-up of Omnicom’s PR agencies, and rumours that WPP could sell Burson, are examined in PRWeek’s latest podcast.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.PRWeek journalists John Harrington (UK editor), Siobhan Holt (deputy editor) and Evie Barrett (deputy news editor) discuss the bombshell news last week that Golin and Ketchum are to merge, and Porter Novelli will fold into FleishmanHillard, following Omnicom’s acquisition of IPG late last year.The trio look at what the industry has been saying about the news, whether they were surprised by it, and if they think it is a good idea.Separately, the team give their take on rumours that WPP could look to sell Burson as part of a restructure at the UK-headquartered holding company. They discuss reactions from experts to the alleged plan, and the likelihood of such a move.Finally, the journalists look at how important PR agencies are to the holding company giants. Hosted on Acast. See acast.com/privacy for more information.