EPISODE · Sep 10, 2026 · 5 MIN
Omnicom's Creative Chief Retires, and Publicis Pays for Pepsi
from Advertising in Five
Omnicom Advertising Names Robertson to Succeed Ruhanen. MediaPost reports the creative division's CEO is retiring and hands over to another longtime insider, changing reporting lines for accounts under that division. (MediaPost, RTTNews, finanzen.ch) Publicis Reported to Win PepsiCo Media Account. Business Insider reports a $1.7 billion PepsiCo assignment moving to Publicis, placing two rival soft-drink advertisers inside one holding company. (Business Insider, NY Breaking News) OpenAI Said to Bar Rival AI Ads in ChatGPT. The Information reports OpenAI quietly updated its ad policies to exclude competitors in key generative AI categories; OpenAI has not publicly confirmed the change. (Yahoo! Finance) Lawyers Warn Paid Reels Don't Convey Reuse Rights. Storyboard18 reports lawyers cautioning that paying a creator to post a Reel does not by itself let brands run that asset on other channels. (storyboard18.com) Also moving today: Boston Beer hires tech-savvy CMO to hone data-driven marketing (Marketing Dive, Adweek) Exclusive: Google India's creator mandate under review (storyboard18.com) KFC names first global chief brand officer amid identity overhaul (Marketing Dive) Klaviyo opens platform to third-party AI tools, adds SQL query By Investing.com (Investing.com) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com
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What this episode covers
MediaPost reports Troy Ruhanen is retiring as head of Omnicom Advertising, with BBDO Worldwide chairman Andrew Robertson taking over effective immediately. Business Insider reports Publicis has withdrawn from Coca-Cola's global media pitch and is set to resign the North America account, valued by COMvergence at 805 million dollars, after winning PepsiCo's global media business. Also: OpenAI bars ads for rival image and audio generation tools inside ChatGPT, per The Information, and Storyboard18 examines why paying a creator for a Reel does not transfer the right to run it as advertising.
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Omnicom's Creative Chief Retires, and Publicis Pays for Pepsi
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