EPISODE · Jul 29, 2026 · 4 MIN
Omnicom's First Combined Quarter, and OMD Holds the Top Spot
from Advertising in Five
Omnicom reports 6.1% organic growth in Q2. Omnicom's second-quarter results put revenue at $6.0 billion with 6.1% organic growth, an early read on holding-company demand that rivals' quarters will be measured against. (Barchart.com, FinancialContent) RECMA ranks OMD top network by 2025 volume. Media agency research firm RECMA places OMD first on full-year 2025 overall activity volume, the ranking networks cite in new-business pitches. (MediaPost, MediaPost) Also moving today: Adidas shifts $512 million global media account to new agency Omnicom (TechDailyPost.co.za | Tech News | Trends | Tech Events | Innovation & UnCensored Opinions) Meta Pushes Back on AI Fears With an Optimistic Pitch (Adweek) Popeyes spices up agency roster to deliver better brand consistency (Marketing Dive) How brands can improve chances of showing up in AI search overviews (Marketing Dive) Brandtech's David Jones: 'Why not do 95% of it with fast, efficient machines?' (Financial Times News) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com
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What this episode covers
Omnicom reported six billion dollars in core revenue and six point one percent organic growth in its first quarter reported on a combined basis with Interpublic, per Barchart and FinancialContent, with adjusted EBITA margin at seventeen point eight percent. RECMA's full-year 2025 activity report, via MediaPost, keeps OMD as the largest media network at thirty-five point one billion dollars in client media spend, with EssenceMediacom and Mindshare shrinking and Publicis Groupe's Zenith and Starcom growing above ten percent. Also moving: PHD's Cannes media Grand Prix, Meta's new AI campaign per Adweek, Anomaly taking United States creative for Popeyes, and Brandtech founder David Jones telling the Financial Times that ninety-five percent of the work could be machine-done.
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Omnicom's First Combined Quarter, and OMD Holds the Top Spot
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