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Omnicom’s Peter Sherman: We want to connect, not collapse our agencies episode artwork

EPISODE · May 23, 2019 · 31 MIN

Omnicom’s Peter Sherman: We want to connect, not collapse our agencies

from The Modern Retail Podcast · host Digiday

In the past year, the agency world has been rife with news of consolidation. Most executives have explained this as part of a longer-term plan to create less siloed organizational structures and pitching more efficient, integrated solutions to clients. Peter Sherman, executive vice president of Omnicom Group, doesn’t buy it. Sherman discusses the best path to consolidation, how consumer centricity has changed over the years and more.

What this episode covers

In the past year, the agency world has been rife with news of consolidation. Most executives have explained this as part of a longer-term plan to create less siloed organizational structures and pitching more efficient, integrated solutions to clients. Peter Sherman, executive vice president of Omnicom Group, doesn’t buy it. Sherman discusses the best path to consolidation, how consumer centricity has changed over the years and more.

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Omnicom’s Peter Sherman: We want to connect, not collapse our agencies

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This episode is 31 minutes long.

When was this The Modern Retail Podcast episode published?

This episode was published on May 23, 2019.

What is this episode about?

In the past year, the agency world has been rife with news of consolidation. Most executives have explained this as part of a longer-term plan to create less siloed organizational structures and pitching more efficient, integrated solutions to...

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