EPISODE · Aug 5, 2026 · 4 MIN
Omnicom's Sell-Off Nears the Finish Line
from Advertising in Five
Omnicom says IPG-related divestments near 60% complete. CFO Phil Angelastro puts the post-IPG asset sales close to 60% done, per AdNews, a signal of which units the largest holding company plans to keep. (adnews.com.au) Coca-Cola campaign asks younger consumers to log off at meals. Marketing Dive reports Coca-Cola's "The World Will Wait" pairs an anti-screen-time message with an influencer roster, testing how brands run disconnect messaging through connected media. (Marketing Dive) Also moving today: AMZ Advisers Acquires Reach Social Commerce, Expanding from Amazon into TikTok Shop (wallstreet:online, WBOC TV-16, Yahoo! Finance) Drake Cooper Acquires Gigasavvy Ad Agency - Orange County Business Journal (Orange County Business Journal, Idaho Business Review) Brandon Cooke Joins BarkleyOKRP to Drive ‘Thoughtful’ Growth (Adweek) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com
Embed this episode
What this episode covers
AdNews reports Omnicom has sold close to 60% of the businesses earmarked for disposal after the Interpublic deal, worth $3.5 to $3.6 billion in annual revenue, with CFO Phil Angelastro saying every remaining disposition is on track to close by year-end and two assets still under review. Marketing Dive covers Coca-Cola's new global campaign, The World Will Wait, a pair of brand films plus out-of-home, digital and influencer work asking Gen Z and millennial audiences to put phones down at the shared meal, with trade reaction praising the craft while questioning the fit. Also moving: AMZ Advisers acquires TikTok Shop agency Reach Social Commerce, Drake Cooper buys Orange County's Gigasavvy per the Orange County Business Journal, and Adweek reports Brandon Cooke joins BarkleyOKRP as chief marketing and growth officer.
Ready to play
Omnicom's Sell-Off Nears the Finish Line
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.