Omnicom's Shrinking Ad Line, Stagwell's Pitch Haul episode artwork

EPISODE · Jul 31, 2026 · 5 MIN

Omnicom's Shrinking Ad Line, Stagwell's Pitch Haul

from Advertising in Five

Omnicom ad revenue falls during IPG integration. Omnicom's advertising division posted a high single-digit revenue decline in the June quarter, which its CFO attributes to integration restructuring rather than softer client demand. (adnews.com.au, More About Advertising, pressportal.co.za) Stagwell reports record new-business quarter in Q2. Stagwell says its second quarter was anchored by a record new-business haul, naming IBM, Heineken and Navy Federal Credit Union among the wins. (Adweek) Adidas Q2 marketing spend tops one billion dollars. Adidas' quarterly marketing outlay passed $1 billion on a full World Cup push, putting a public number on tournament-scale brand spending. (Adweek) Also moving today: New court docs show how MrBeast woos brands like Slack and Walmart (DNyuz, Business Insider) Meta touts industry-leading ad revenue growth, but AI unease rises (Marketing Dive, AdExchanger, Adweek) Amazon’s Ad Revenue Hits $76B Over the Past 12 Months (Adweek) Jameson teams with NFL as global sponsor amid spirits market struggles (Marketing Dive, Jameson) Gary Vaynerchuk’s Next Bet Is an Affiliate Agency Startup (Adweek) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com

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AdNews reports advertising was the only Omnicom discipline to shrink in the June quarter, with CFO Phil Angelastro attributing the high single-digit decline to Interpublic integration work rather than client demand, as the group raised full-year organic growth guidance to five percent. Adweek puts Stagwell's second-quarter net revenue at 632 million dollars, up six percent, with new business at 171 million, a 45 percent jump that Mark Penn tied to an aggressive pitch push including IBM, Heineken and Navy Federal Credit Union. Also per Adweek, Adidas spent 1.05 billion dollars on marketing in the quarter behind its World Cup campaigns, posting record net sales of 7.7 billion but an operating profit below estimates, and its shares fell 17 percent on Thursday.

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Omnicom's Shrinking Ad Line, Stagwell's Pitch Haul

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