OMR #385 mit Julian Jansen und Chris Nickel, den Kollabo-Masterminds von About You

from OMR Podcast · host Philipp Westermeyer - OMR

Mit großer Offenheit sprechen Nickel und Jansen mit Philipp Westermeyer über ihre Deals mit Influencern und die Event-Strategie des Hamburger Fashion-Händlers. Diese Folge des OMR Podcasts liefert exklusive Insights für alle, die immer schon einmal wissen wollten, mit welchen Konditionen About You Creator für gemeinsame Kollektionen gewinnt, warum das Unternehmen viel Geld in TV-Shows investiert und wie viele Millionen About You durch die Zusammenarbeit mit Lena Gerke bislang verdient hat.

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This episode is 1 hour and 24 minutes long.

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This episode was published on May 19, 2021.

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