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OMR #389 Anni Schmitz: Erst Novalanalove-Gründerin, heute Business-Influencerin

EPISODE · Jun 2, 2021 · 1H 2M

OMR #389 Anni Schmitz: Erst Novalanalove-Gründerin, heute Business-Influencerin

from OMR Podcast · host Philipp Westermeyer - OMR

Als Ann-Katrin Schmitz 2014 gemeinsam mit Farina Opoku die Marke Novalanalove gründet, hat der Instagram-Account ihrer Kommilitonin knapp 14.000 Abos. Influencer-Marketing hieß damals noch Bloggen. Bis heute sind 1,4 Millionen Fans dazugekommen und die Fashion- und Beauty-Brand ist längst ein Millionen-Business. Wie Anni Schmitz in den vergangenen Jahren von der Managerin selber zur (Business)-Influencerin wurde, weshalb sie sich immer noch „himbeersahnetorte“ nennt und welche Pläne sie und Farina aktuell für Novalanalove haben, hört Ihr im OMR Podcast.

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OMR #389 Anni Schmitz: Erst Novalanalove-Gründerin, heute Business-Influencerin

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