On A Mission To 70 Agents and Beyond with Team Peterson-Jackson | Ep 068

Less than three years ago, Team Peterson-Jackson was a two-agent domestic real estate team. Today, they’re at 74 agents and counting. All along, they’ve been on a mission to:increase African American homeownership ratesbuild generational wealthcreate knowledgeable and productive real estate agentsIn this conversation, LaShawn and Towanna Peterson-Jackson welcome you into the education-based approach to expanding their business, including how systems and support anchor their value prop, their 12-week onboarding process and the mobile app that powers it, their agent- and client-attraction methods, and leadership challenges they’ve faced and overcome along the way.Early success was found connecting with people in Facebook Groups and delivering home-buying seminars in churches, schools, community centers, and non-profits in Detroit. Now, they’re preparing to expand into Houston, Atlanta, Indiana, and beyond!Watch or listen to this conversation with Towanna and LaShawn for insights into:- Carrying culture from your personal real estate business into your real estate team- What LaShawn saw in Towanna’s commission checks that had her get re-licensed as an agent- How the three aspects of their mission was sparked by a visit to Portland and Seattle, including insights into homelessness, gentrification, homeownership rates, and agent income- How home-buying seminars and an education-first approach helped launch the team- The roles and structure of their 10-staff, 74-agent organization- Why they prefer new, “baby” real estate agents, why they don’t recruit, and what they look for in agents who want to join their team- Why their value prop is more about onboarding, training, and systems than it is about leads and exactly what they provide agents in these areas- When and why they shifted from working with investors to educating homeowners- Which key challenges they faced in growing the team and where they sought guidance- How each of them defined and refined their roles as leaders- When and how they’re expanding to Houston, Atlanta, Indiana, and beyondAt the end, learn about Lions gear, a shoe habit, a shoe room, a lake house, and the next flight.LaShawn Peterson-Jackson:- https://www.instagram.com/lashawn_peterson_realtor/- https://www.instagram.com/teampetersonjackson/- https://www.facebook.com/lashawnf- https://www.tiktok.com/@tuts138Towanna Peterson-Jackson:- https://www.instagram.com/towannapetersonjackson/- https://www.facebook.com/towannaj- https://www.tiktok.com/@teampetersonjacksonReal Estate Team OS:- https://www.realestateteamos.com- https://linktr.ee/realestateteamos- https://www.instagram.com/realestateteamos/