On a Mission with Mutha Founder & CEO Hope Smith

In this episode of Glam & Grow podcast, Hope Smith, founder & CEO of MUTHA takes us through her journey from creating her hero product "Body Butter" in her kitchen to turning her personal obsession into the award-winning skincare brand that it is today. Her passion for providing a better solution to skincare for expecting mothers and beyond led her to develop MUTHALOAD™ Core Technology and M-TIGHT™ Technology, both backed by clinical trials.Aside from being an innovator in the beauty industry and an entrepreneur, Hope is a respected philanthropist, esthetician, former model, and author of “Your Body Is Magic.”You'll also learn about:The power of branding and how MUTHA's bold packaging came to be The brand's partnership with International Medical Corps to support mothersHope’s personal journey with pregnancy and motherhoodWith personal experience in pregnancy and motherhood, Hope gives valuable insights on her journey, and her advice to her younger selfBe sure to check out Mutha at www.mutha.com and on Instagram @MuthaWe hope you enjoy this episode and gain valuable insights into Hope's journey and the growth of her brand. Don't forget to like and subscribe to the Glam & Grow podcast for more exciting perspectives.This episode is sponsored by Iterable.Iterable is the most powerful customer communication platform that drives engagement, retention, and loyalty by enabling you to take all the valuable data you have and design and optimize personalized customer journeys. Over 1,000 brands like Bombas, Quince, and Ritual use Iterable to deliver joyful experiences with harmonized, individualized and dynamic communications at scale. To see more extraordinary success stories from world-class eCommerce brands like LOLA, Ritual, and Joybird who use Iterable to power growth that doesn’t stop at acquisition, go to Iterable.com/retail.We hope you enjoy this episode and gain valuable insights into Allison's journey and the growth of her brand. Don't forget to like and subscribe to the Glam & Grow podcast for more exciting perspectives.This episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co