On Activating First Party Data With AUDIENCES' Rob McLaughlin & easyJet's Sandy Ghuman

from The MadTech Podcast · host ExchangeWire

In this special episode of The MadTech Podcast, ExchangeWire COO Lindsay Rowntree is joined by Rob McLaughlin, founder & CEO of AUDIENCES, and Sandy Ghuman, senior product manager for customer data & transformation at easyJet.They look at the challenges of activating first party data, from complexities to cultural silos, and how brands can turn their data into meaningful signals.0:00 Introduction1:32 Challenges of data activation19:54 Data collection & channel selection30:57 Connecting different specialists40:34 The next 3 years

Episode metadata supplied by the publisher feed · Published Mar 20, 2026

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On Activating First Party Data With AUDIENCES' Rob McLaughlin & easyJet's Sandy Ghuman

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