On being a CPO: The ABC of building a patient engagement infrastructure

In this episode of the Pep Talks podcast, Emma talks to Liselotte Hyveled, the Chief Patient Officer at Novo Nordisk. Liselotte shares her unconventional journey from a pharmacist to her current role, emphasizing her focus on patient-centricity throughout her career. She discusses the importance of understanding patient experiences and integrating those insights into the development of treatment options. Liselotte outlines the structured approach of her team, which includes patient voice strategy managers, engagement managers, and insights and intelligence managers, to ensure a systematic and impactful patient engagement strategy. She highlights the challenges of appreciation, bias, and compliance in patient engagement and underscores the significance of long-term relationships with patient organisations. Liselotte also shares her personal motivation and the support she received from industry peers, encouraging others to seek guidance and maintain the patient’s voice within their organisations.