EPISODE · Oct 2, 2024 · 45 MIN
On being a marketing fanboy, the evolution of content marketing, and why we need to focus on delivering value
from AMA Marketing / And with Bennie F. Johnson · host Robert Rose, Bennie F. Johnson
Robert Rose, founder and Chief Strategy Officer of The Content Advisory and author, joins AMA's Bennie F. Johnson to talk about being a marketing fanboy, the evolution of content marketing, and why we need to focus on delivering value.
What this episode covers
Robert Rose, founder and Chief Strategy Officer of The Content Advisory and author, joins AMA's Bennie F. Johnson to talk about being a marketing fanboy, the evolution of content marketing, and why we need to focus on delivering value.
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On being a marketing fanboy, the evolution of content marketing, and why we need to focus on delivering value
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