On being a marketing fanboy, the evolution of content marketing, and why we need to focus on delivering value

from AMA Marketing / And with Bennie F. Johnson · host Robert Rose, Bennie F. Johnson

Robert Rose, founder and Chief Strategy Officer of The Content Advisory and author, joins AMA's Bennie F. Johnson to talk about being a marketing fanboy, the evolution of content marketing, and why we need to focus on delivering value.

Episode metadata supplied by the publisher feed · Published Oct 2, 2024

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On being a marketing fanboy, the evolution of content marketing, and why we need to focus on delivering value

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