On brand, on message with TBA

from Event Industry News Podcast · host Event Industry News

Guy Horner is CEO at brand experience specialist TBA Group, which operates three divisions: Sports, Brands, Entertainment, and provides for a stellar set of clients including Red Bull Racing, Diageo, Dr Martens, Carlsberg, World Rugby, The FA, F1 and Formula 1. In this episode, Guy Horner discusses the changing landscape for brand experiences, virtual launches, unpacking the power of the pivot, platforms and tech, extending the footprint for exhibitions, storytelling in 2021 and TBA’s recent acquisition of marketing agency Top Banana.

Episode metadata supplied by the publisher feed · Published Apr 1, 2021

Embed this episode

Attribution link and audio player

NOW PLAYING

On brand, on message with TBA

0:00 33:59

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of Event Industry News Podcast?

This episode is 33 minutes long.

When was this Event Industry News Podcast episode published?

This episode was published on April 1, 2021.

Can I download this Event Industry News Podcast episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!