On building brands in the social media era, with Anjana Menon

'What's your story? The Essential Business Storytelling Handbook', is a collection of experiences of three co-authors Adri Buckner, Anjana Menon, Marybeth Sandell who talk about how companies should map their audience and engage with their target audience in a more interactive and relevant way. It is filled with examples of companies and whether they are doing it right or wrong, and how one should engage with customers. After all, the key is to identify your audience and craft a narrative of your brand. From finding the mission of the brand to channelising your company’s SEO, the book provides an insight into how companies should interact in today’s times