On-Chain Community Development, with Eric Won Choi (The Guild)

Eric Won Choi is CEO and Founder of The Guild, a decentralized web3 protocol that combines gig economy elements with social networking, enabling users to monetize their networks and build verified on-chain reputations. Eric shares about his crypto and founder journeys, key insights on on-chain community development, why he is innovating in the on-chain community space, growing the blockchain ecosystem in Korea, the future of web3 communities, and the work behind building the world’s first fully on-chain multi-tier, multi-level affiliate program, a key part of the Guild protocol's stack.