On change, trust, and the IKEA effect

What this episode covers

Internal communication expert and IABC EMENA Chair Simon Cavendish joins host Chared Verschuur to unpack what it really means to lead through change. From trust and transparency to the IKEA effect, we explore why internal comms is central to transformation and how to make it human, practical, and effective. Whether you're navigating system rollouts, culture shifts, or organisational upheaval, this episode offers clear, candid insights from the frontlines of change.

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Frequently Asked Questions

How long is this episode of The IABC EMENA Podcast?

This episode is 35 minutes long.

When was this The IABC EMENA Podcast episode published?

This episode was published on October 23, 2025.

What is this episode about?

Internal communication expert and IABC EMENA Chair Simon Cavendish joins host Chared Verschuur to unpack what it really means to lead through change. From trust and transparency to the IKEA effect, we explore why internal comms is central to...

Can I download this The IABC EMENA Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.