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On change, trust, and the IKEA effect episode artwork

Oct 23, 2025 35 min

On change, trust, and the IKEA effect

from The IABC EMENA Podcast Hosted by IABC EMENA

Internal communication expert and IABC EMENA Chair Simon Cavendish joins host Chared Verschuur to unpack what it really means to lead through change. From trust and transparency to the IKEA effect, we explore why internal comms is central to transformation and how to make it human, practical, and effective. Whether you're navigating system rollouts, culture shifts, or organisational upheaval, this episode offers clear, candid insights from the frontlines of change.

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On change, trust, and the IKEA effect

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This episode is 35 minutes long.

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This episode was published on October 23, 2025.

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