On change, trust, and the IKEA effect

Internal communication expert and IABC EMENA Chai…

An episode of the The IABC EMENA Podcast podcast, hosted by IABC EMENA, titled "On change, trust, and the IKEA effect" was published on October 23, 2025 and runs 35 minutes.

October 23, 2025 ·35m · The IABC EMENA Podcast

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Summary

Internal communication expert and IABC EMENA Chair Simon Cavendish joins host Chared Verschuur to unpack what it really means to lead through change. From trust and transparency to the IKEA effect, we explore why internal comms is central to transformation and how to make it human, practical, and effective. Whether you're navigating system rollouts, culture shifts, or organisational upheaval, this episode offers clear, candid insights from the frontlines of change.

Episode Description

Internal communication expert and IABC EMENA Chair Simon Cavendish joins host Chared Verschuur to unpack what it really means to lead through change. From trust and transparency to the IKEA effect, we explore why internal comms is central to transformation and how to make it human, practical, and effective. Whether you're navigating system rollouts, culture shifts, or organisational upheaval, this episode offers clear, candid insights from the frontlines of change.

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