On Entrepreneurship and Growth - How Ben Fitter-Harding sold his business, Cardboard Fish

In this conversation, Ben Fitter-Harding shares his entrepreneurial journey, detailing the inception and growth of his first business, Cardboard Fish, a communications technology company. He discusses the challenges and successes of navigating the acquisition process, the emotional impact of selling a business, and the transition to his new venture, Dodgems and Floss, a creative agency. Ben reflects on the lessons learned throughout his journey and the importance of foresight in business planning.   takeaways Ben started Cardboard Fish out of curiosity and experimentation. The rise of mobile technology significantly impacted their business model. Acquisition was a natural progression for the business as it matured. The M&A process was organized and facilitated by a specialist. Post-acquisition, the team experienced both growth and challenges. Ben transitioned to consulting after the sale, allowing for flexibility. The new venture, Dodgson and Floss, focuses on bespoke branding and design. Ben values the work-life balance more in his current role. He emphasizes the importance of understanding the exit process early. The journey has been fulfilling, with opportunities for personal growth. Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY