On Fire for the God Con episode artwork

EPISODE · Jan 13, 2026 · 47 MIN

On Fire for the God Con

from Keen On America · host Andrew Keen

The Music Man was a 1957 Broadway show written by Meredith Willson, a musician from the small Iowa town of Mason City. The popular play (and later movie) featured a con man called Harold Hill who ripped off the naive people of River City, a fictional small town based on Mason City. Nearly seventy years later, Josiah Hesse, another Iowan from Mason City, sees the Music Man narrative replaying itself. As Hesse notes in his autobiographical new book, On Fire For God, today's Harold Hills are the megachurch salesmen who descend on small American towns to rip off the local community with their religious claptrap. "They know how to prey on people's fears," Hesse argues about these evangelical preachers, "how to locate the thing that's changing, that's new, and offer something that hearkens back to another era, a pure era of American wholesomeness." As another observant American midwesterner, Mark Twain, once quipped: "History doesn't repeat itself, but it rhymes."Keen On America is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit keenon.substack.com/subscribe

Episode metadata supplied by the publisher feed · Published Jan 13, 2026

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On Fire for the God Con

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