On inverse les rôles : J'explique ma vision du Product Marketing | HORS-SERIE

Un épisode un peu spécial, où on inverse les rôles avec Yanis Guillard, PMM chez Plezi. Je me suis prêtée à l'exercice de mes invités pour prendre la parole non pas pour poser des questions mais pour répondre à des questions. Au travers de notre échange, nous avons parlé de : 👉 Comment j'en suis arrivée à faire du PMM dans la tech. 👉 Ma vision du Product Marketing et mon quotidien comme 1st PMM chez Decathlon Outdoor. 👉 La différence entre le PMM B2C et B2B. 👉 Les liens entre Product Marketing et Growth. 👉 Des conseils pour décrocher un poste de PMM. 👉 Les soft et hard skills à avoir selon moi pour performer dans ce rôle.Bref, un épisode pour comprendre ce qu'est le Product marketing, à quoi il sert, et comment le devenir. J'ai passé un excellent moment, je remercie Yanis d'avoir pensé à moi pour parler de Product Marketing et de m'avoir accordé ce temps d'échange ! *****Timestamp00:00:00 - Mon Background Pro00:02:25 - Définition Product Marketing00:04:37 - Focus PMM & PM00:08:22 - PMM, un nouveau métier ?00:10:05 - Proximité avec Produit & Marketing00:11:30 - Soft & Hard skills00:15:31 - Background pour devenir PMM00:16:52 - PMM dans les différentes phases de maturité00:19:57 - Différences PMM en B2C vs. B2B00:26:09 - Décrocher un job PMM00:27:28 - Mes succès & Echecs00:32:12 - Conseils pour prise de poste PMM00:35:49 - Si je devais recruter ma remplaçante00:37:50 - Conseils pour choisir son entreprise00:42:47 - Questions de la fin00:46:46 - Ressources PMMRESSOURCES🛠️Retrouve un résumé écrit des épisodes avec ma NewsletterCONTACTEZ-MOI👋Écris-moi sur Linkedin : vos retours me mettent en joie (et je réponds) !Abonne-toi au compte Linkedin Product Marketing Stories pour être au courant de la sortie des nouveaux épisodes.SOUTENEZ LE PODCAST GRATUITEMENT🙏Abonne-toi 🔔Laisse un avis et 5 ⭐ sur Spotify et Apple podcast (ici). Ça m'aide vraiment pour faire connaître le podcast. J'ai besoin de toi !Mentionne le podcast sur Linkedin et partage-leVous aimerez cette émission, si vous aimez : Marketing Square • Le Podcast du Marketing • Le café du market • Clef de Voûte • Lenny’s Podcast • Les podcasts du Ticket • Product SquadIci on parle de : Product Marketing • branding • business • communication • carrière • PMM • PM • Sales enablement • positionnement • messaging • go to market, • stratégie de lancement produit • copywriting • storytelling • inbound marketing • conseils marketing • marketing automation • marketing digital • growth marketing • persona • réseaux sociaux • stratégie • IA • freelance • audience • chatgpt • email marketing • saas tech B2B • B2C • use-cases • positioning • best practice • product management • product design • women leadership • pricing • founding PMM • competitive intelligence • concurrence • insights • buyer persona • user journey • funnel marketing • marketing mixHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on February 21, 2025.

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