On owning and telling your story with Lucy Eckley

What’s your story and who’s telling it? In this episode of the IABC EMENA podcast, host Chared Verschuur speaks with Lucy Eckley, storytelling expert and founder of The Leading Story, about how communication professionals can move from amplifying others to owning their own narrative. Lucy shares her five-part framework for crafting a compelling personal brand story, reflects on the role of storytelling in leadership and inclusion, and explains why so many comms professionals struggle to talk about themselves. They also explore how organizations can use narrative to drive visibility, belonging, and bold change. Whether you’re refining your LinkedIn profile, preparing for a new role, or trying to elevate diverse voices in your organization, this episode is packed with insights that will inspire you to own your story with confidence and clarity.