On Sales and Marketing as an Artist - Martine Severin episode artwork

EPISODE · Apr 1, 2026 · 12 MIN

On Sales and Marketing as an Artist - Martine Severin

from This is How We Create · host Martine Severin

Have you ever felt that once the masterpiece is finished, the rest of the journey should belong to someone else? Many of us wait in the shadows of the "found artist" myth, hoping the right gallery or agent will simply stumble upon our genius. But what happens when the knocking never starts?  Today, we dive into the systems that turn cold outreach into warm relationship-building and explore why your story is the most valuable product you will ever sell. If you are ready to stop apologizing for your ambition and start owning your space in the industry, this conversation is your roadmap.   Chapters 00:13 The Artist's Role Beyond Creation 01:50 Dismantling the Myth of the Found Artist 02:38 Becoming Your Own Champion 04:00 Marketing Monday: Outreach as Relationship Care 05:01 Lessons in Networking and Relationship Marketing 06:50 The Reality of Representation and Agents 08:40 Selling the Sizzle: Tips for Product-Based Creatives 09:40 Owning Your Values and Your Sales Script 10:50 Three Actionable Steps for Your Creative Week    Support the Show Website: http://www.martineseverin.comFollow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: http://www.martineseverin.substack.com   This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Podcast show art is designed by Violetta Encarnación. Music by Timothy Infinite.   Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives  

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On Sales and Marketing as an Artist - Martine Severin

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