On Self-Publishing Success: Avoiding the Mistakes That Cost Authors

Send us Fan MailThink publishing your book is the finish line? Think again.Many authors unknowingly make small publishing decisions that lead to poor discoverability, lost sales, rejected bookstore submissions, or even leave their work vulnerable to theft. The good news? Most of these costly mistakes are completely avoidable—if you know what to look for.On this episode of Talking Book Publishing, Kathleen and Adanna welcome Juliet Clark of Superbrand Publishing to discuss the publishing and marketing mistakes she sees every day, from copyright protection and metadata to author branding, Amazon optimization, and the scams targeting today's authors.In this episode, you'll learn:Why registering your copyright mattersThe difference between ISBNs, Library of Congress registrations, and Amazon product codesHow cover design affects discoverability and salesWhat makes effective back cover copyWhy every author needs a consistent brandHow Amazon A+ Content helps readers understand your bookWhy metadata and categories are critical for discoverabilityThe importance of building your author platform before launchHow lead magnets grow your email listHow to recognize and avoid common publishing scamsWhether you're publishing your first book or looking to improve the performance of an existing one, this episode is full of practical advice that can help you publish smarter and market with confidence.Connect With UsKathleen: kathleenkaiser.comAdanna: maddannastudio.comPodcast listeners receive a special 20% off all ProBookLaunch products. Use code TBPLISTENER20 at checkout.Have a topic or guest suggestion?Email us at [email protected] the conversation on Instagram: @writerspubsnet