EPISODE · Nov 10, 2020 · 16 MIN
On SERP Suggestions for Content Marketers
from Content and Conversation: Organic Growth Insights from Siege Media · host Jon Eric Dela Cruz, Siege Media, Caroline Gilbert
Show Notes:00:25: Why you should look at search clicks, not search volume for ideas3:30: Tips for capturing the featured snippet6:22: Anticipating organic traffic drops even if you capture the featured snippet7:50: Refreshing and testing title tags to attract clicks on SERP11:26: Do rich snippets improve rankings?14:26: How to capture People Also Ask boxesShow Links:Christmas songs SERPCholesterol in eggs SERP“Are timeshares worth it?” SERPFollow Jon Eric on TwitterFollow Caroline on LinkedInProduced by Cara BrownSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
With Google rolling out more and more features, the "10 blue links" SERP is a thing of the past. Even worse, changes like featured snippets not only take up SERP real estate, but also take away traffic. How can you compete not only with your SERP competition, but Google itself? Caroline chats with SEO Manager Jon Eric Dela Cruz to talk about "on SERP" SEO and how get the most traffic out of your rankings.
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On SERP Suggestions for Content Marketers
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