On the Art of Marketing, Business Building, and Content Creation

As an author, entrepreneur, and owner of multiple businesses, I get asked a lot about writing, marketing, and how to make money. Of course, if you’re looking for shortcuts and magic formulas, I’m not the Jedi wizard you’re looking for. But if you’re willing to do the work and have realistic expectations, you’re well on your way and I’m happy to share insights on what’s worked for me. In fact, I’ve written about my story here on the blog, and I’ve had several episodes on how the Mike Matthews sausage is made, business lessons I learned building Legion, and the power of great content. And this podcast should be just as insightful, my fellow money-grubbing capitalist. That’s because it’s an interview from Nicholas Jensen’s Unlimited Wealth podcast, in which I shared juicy tiddly-bits on branding, valuable marketing resources, and getting started with creating content. Nicholas’ podcast is focused on helping entrepreneurs grow their business and money, and since many people want to know what goes on behind the curtain here at Oz Legion HQ, I thought it would be worth sharing the interview he did of yours unruly here on my own podcast. So if you want to learn about why I started Legion, free marketing resources, writing unique copy that sells, how I built my businesses the "hard way," the importance of branding, my thoughts on imposter syndrome, how to get started with content marketing, and a whole lot more, you’re going to love this episode! Press play and let me know what you think! Timestamps: 0:00 - Intro 9:35 - Are there certain marketing perspectives that you followed before your company became successful? 18:26 - What are some marketing strategies that you recommend? 23:45 - Do you think Legion could stand on its own without you? 27:13 - Where do you gather most of your information about marketing? 32:39 - Do you suffer from imposter syndrome? Mentioned on The Show: Nicholas Jensen’s Unlimited Wealth Podcast: nicholascjensen.com/podcast/ Nicholas Jensen’s Website: nicholascjensen.com/ Nickolas Jensen’s Instagram: www.instagram.com/nicholasjensen Shop Legion Supplements Here: buylegion.com/mike --- Want free workout and meal plans? Download my science-based diet and training templates for men and women: https://legionathletics.com/text-sign-up/