On the Ground at Adobe MAX 2025 | Oct 28, 2025

TITV Host Akash Pasricha is on the ground at Adobe MAX 2025 speaking with Adobe executives about their AI models, marketing tech, forward deployed engineers and the future of creative work.Akash speaks with Rachel Thornton, CMO at Adobe Enterprise, about what is on the minds of CMOs worldwide, including the shift from SEO to LLMs, the need for content at scale, and AI adoption challenges. He also talks with Adobe’s Varun Parmar about GenStudio, Adobe's solution for the content supply chain, and the automation of performance marketing tracking. Hannah Elsakr, VP of GenAI New Ventures at Adobe, details the new Firefly Foundry deep tuning service and Adobe's move toward use case-based pricing. Lastly, we get into the profound impacts of AI on advertising, discoverability, and the creative process with Critical Mass's Chief Strategy Officer Grant Owens and Chief Creative Officer Val Carlson.TITV airs on YouTube, X and LinkedIn at 10AM PT / 1PM ET. Or check us out wherever you get your podcasts.Subscribe to: - The Information on YouTube: https://www.youtube.com/@theinformation4080/?sub_confirmation=1- The Information: https://www.theinformation.com/subscribe_hSign up for the AI Agenda newsletter: https://www.theinformation.com/features/ai-agenda