On The Horizons: The Future of Agencies with Christian Hassold

The agency world is in the middle of one of its most turbulent and opportunity-rich moments in history. In this episode of On The Horizons, Envision Horizons founder and CEO Laura Meyer sits down with Christian Hassold, host of the Inorganic podcast and one of the sharpest minds in agency M&A, to break down exactly what is happening in the market — and what it means for agency founders, marketing executives, and operators navigating this moment.Learn about the private debt squeeze squeezing large-scale deals, the PE consolidation in the lower middle market, and the very real question of what AI means for agency relevance and pricing.What you'll learn:* Why the lower middle market is where all the M&A action is right now, and what that means for founders thinking about exit* Who the unexpected new buyers entering the agency space are (hint: think KKR, Apollo, BlackRock)* Whether AI will make agencies irrelevant — and the honest answer might surprise you* Why large enterprises are actually behind smaller teams when it comes to meaningful AI adoption* The human-to-agent ratio that will define agency productivity over the next few years* How Envision Horizons is building and training its own LLM to serve clients at every stage* Why brutal clarity on your ICP is the single most important thing you can do to build a sellable businessCheck out the Inorganic Podcast: https://www.youtube.com/@InorganicPodcastLearn more about Envision Horizons: https://www.envisionhorizons.com