On the Move with Matt: How Air Care Services built a family business

Welcome back to On the Move with Matt! This week, I sit down with Payton and Rachel Cricman, the husband-and-wife team behind Air Care Services out of Winchester, VA. From high school sweethearts to business partners, they share their inspiring journey—from Payton’s HVAC roots to Rachel’s background in nursing and office management. In this episode, we dive into: • How they launched Air Care during the pandemic (Spring 2020) • The challenges and benefits of working together as a couple • The latest refrigerant changes (R‑410A → R‑454B/R‑32) and what that means for homeowners • Why HVAC equipment typically lasts 10–15 years (not 20+) • Strategies for offering cost-effective repairs—not just upsells • Financing HVAC replacements with zero interest options • Operating as a local, hands-on company where clients always talk to the owners • The personal touch: emergency responses, backyard chats, and that direct-number service • Growth lessons after five years in business, retaining quality team members, and building community ties Payton, Rachel, and their dedicated crew are the HVAC pros Winchester trusts—and this candid episode shows exactly why. Don’t forget to LIKE, COMMENT, and SUBSCRIBE so you never miss an episode of On the Move with Matt. Hit the notification bell and catch the next episode dropping soon! Matt Kilmer -Realtor®/Salesperson eXp Realty Licensed in VA & WV :iphone: 540-931-6089 VA Broker - Esther Camarotte 20130 Lakeview Center Plz Ste 400 Ashburn, VA 20147 (866) 825-7169 WV Broker - Angela Crawford 1407 E Pea Ridge Rd Huntington, WV 25705 (877) 477-1901 Equal Housing Opportunity