On the Move with Matt: How Valley Discount Flooring Is Changing the Game in Winchester

Welcome back to On the Move with Matt! Today, I sit down with Luke Callas, owner of Valley Discount Flooring, to talk about entrepreneurship, flooring, community, and how he built a business that’s quickly becoming a favorite among local contractors and homeowners. Luke shares how he went from law enforcement to launching multiple businesses, why he chose to bring an affordable LVP flooring option to Winchester, and the lessons he’s learned along the way. We dive into everything from starting a business, to serving customers well, to navigating the incredible growth happening across our area. Whether you’re a homeowner, a contractor, or someone who loves hearing real stories from real people, this episode has something for you. ⸻ In This Episode: • How Luke became a multi-business entrepreneur • Why Valley Discount Flooring only sells high-quality LVP • Common DIY flooring mistakes (and how to avoid them) • How being a police officer unexpectedly prepared him for business • The importance of community and word-of-mouth in small towns • Finding work–life balance as a business owner and parent • What’s next for Luke, his businesses, and his family ⸻ About Valley Discount Flooring Located in Stevenson, VA, Valley Discount Flooring offers affordable, high-quality LVP flooring — often 30–40% cheaper than big box stores — with a personal touch and service you won’t get anywhere else. Showroom: 421 Magee Road, Stonewall Industrial Park ⸻ Work with Matt When I’m not interviewing amazing local business owners, I’m helping clients buy and sell homes in Winchester, Frederick County, and West Virginia. If you’re thinking about making a move: Send me a message — let’s find the right fit for your next chapter. ⸻ If you enjoyed the episode: Please LIKE, SUBSCRIBE, and COMMENT to support the show and help us highlight more incredible local businesses. Matt Kilmer -Realtor®/Salesperson Samson Properties Licensed in VA & WV 📱 540-931-6089 VA Broker - Katie Jordan 2 N Kent Street Winchester, VA 22601 540-348-4911 WV Broker - Nancy Williams 1355 Edwin Miller Blvd Ste A Martinsburg, WV 25404 304-918-2740 Equal Housing Opportunity