On the Road: HITEC 2023 - Cutting Through the Digital Noise

In this special On The Road episode while at HITEC 2023 (June 26-29, 2023, Toronto), Adam and Jason asked exhibitors and attendees one key question about hotel technology: “How is your company cutting through the digital marketing noise?” As background, the phrase ‘digital noise’ refers to all the various ways that we are all collectively bombarded by electronic advertising and media every single day. There’s too much and buyers are turning off by ignoring vendors’ awareness campaigns. This is a real problem and we were curious about what industry leaders had to say. ************* LINKS & RESOURCES *************  The GAIN Momentum Podcast: focusing on timeless lessons to scale a business in hospitality, travel, and technology-centered around four key questions posed to all guests and hosted by Adam Mogelonsky and Jason Emanis.  For more information about GAIN, head to: https://gainadvisors.com/  Adam Mogelonsky is a GAIN Advisor and partner at Hotel Mogel Consulting Ltd. (https://www.hotelmogel.com/), focusing on strategy advisory for hotel owners, hotel technology analysis, process innovation, marketing support and finding ways for hotels to profit from the wellness economy.  Jason is the Chief Marketing Officer at GAIN and a GAIN Advisor specializing in growth through marketing for hospitality tech startups, scaleups and SMBs as well as a mentor for the MCEDC Hospitality Technology Accelerator.  Listen to the GAIN Momentum Podcast: Apple Podcasts: https://podcasts.apple.com/us/podcast/gain-momentum/id1690033572?uo=4Spotify: https://open.spotify.com/show/1jfIWt1D92EzgB32yX2fP4